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Toy fairs are the perfect place for professionals to spot trends, network, and secure licensing deals, while enthusiasts find exciting new releases. Explore the top global toy fairs in 2025, from major trade shows to niche events, and discover the latest trends in the toy industry. Ready to learn more about the best events for toy professionals and enthusiasts? Keep reading to find details on key fairs worldwide.
1. Introduction
Toy fairs are pivotal events that unite professionals and enthusiasts, offering a platform for networking, trendspotting, licensing deals, and market expansion. In 2025, these fairs are set to showcase emerging trends such as STEM toys, eco-friendly products, and pop culture collaborations.
2. Audience
Professionals
Retailers and manufacturers can leverage toy fairs to identify emerging trends, establish licensing agreements, and explore new market opportunities. The Spielwarenmesse in Nuremberg, Germany, for example, is set to feature 2,362 exhibitors from 71 countries, providing a diverse range of products and strategies for industry decision-makers.
Enthusiasts
Collectors and hobbyists can discover exclusive items, engage with like-minded individuals, and gain insights into the latest developments in the toy world. Events like Collect-A-Con LA, scheduled for March 1–2, 2025, at the Los Angeles Convention Center, focus on pop culture collectibles, offering a rich experience for enthusiasts.
3. 2025 Trends
STEM Toys
There is a growing emphasis on toys that promote Science, Technology, Engineering, and Mathematics education. The STEM toys market is projected to grow by USD 6.72 billion from 2025 to 2029, driven by the rising focus on STEM education.
Eco-Friendly Products
Sustainability is becoming a central concern, with consumers increasingly seeking eco-friendly and sustainable toys. Major companies like LEGO are aiming to make half of their plastic bricks from renewable materials by 2026, reflecting a significant shift towards environmental responsibility.
Pop Culture Collaborations
Licensing and media tie-ins continue to drive toy sales, with collaborations between toy manufacturers and popular entertainment franchises creating strong fan-driven markets. The toy collectibles market, which includes figurines and merchandise based on anime, manga, and video games, is projected to reach $52.2 billion by 2025, growing at a CAGR of 24.6%.
As global trends take shape, where will North America lead in 2025? Discover how New York and Las Vegas set the pace for innovation and tradition.
4. North America
United States
Toy Fair New York
Location: Jacob K. Javits Center, New York City
Dates: March 1–4, 2025
Description: The premier event for the toy industry in the Western Hemisphere, organized by The Toy Association. It serves as a significant platform for setting industry trends, networking, and exploring new market opportunities.
ToyFest Las Vegas
Location: World Market Center, Las Vegas, Nevada
Dates: February 19–21, 2025
Description: The first national toy show of the year in the U.S., featuring over 500 manufacturers showcasing their 2025 products. It focuses on Western U.S. buyers and offers interactive exhibits, seminars, and networking events.
Collect-A-Con LA
Location: Los Angeles Convention Center, Los Angeles, California
Dates: March 1–2, 2025
Description: A pop culture collectibles event featuring a wide range of merchandise, including toys, comics, and anime-related items. It attracts collectors and enthusiasts from various fandoms.
Brick Fest Live
Location: Various locations across the U.S.
Dates: Multiple dates throughout 2025
Description: A LEGO-centric event offering interactive exhibits, building zones, and opportunities to meet fellow LEGO enthusiasts. Specific dates and locations for 2025 are to be announced.
Dallas Toy Show
Location: Dallas Market Hall, Dallas, Texas
Dates: To be announced
Description: A regional fair offering insights into the toy industry, featuring a variety of exhibitors and products. Attendees are advised to check local event calendars for specific dates and details.
Canada
Salon National Des Collectionneurs
Location: Quebec City, Quebec
Dates: April 5–6, 2025
Description: A bilingual event catering to Francophone markets, featuring a wide range of collectibles, including toys, comics, and memorabilia.
TFcon Toronto
Location: Toronto Congress Centre, Toronto, Ontario
Dates: July 11–13, 2025
Description: Focuses on Transformers and action figures, offering a variety of merchandise, panels, and guest appearances.
Stratford Toys Show
Location: Stratford Rotary Complex, Stratford, Ontario
Dates: June 1, 2025
Description: An intimate collectibles venue featuring a variety of toys and games, attracting collectors and enthusiasts.
5. Oceania
Australia
Australian Toy Hobby & Licensing Fair
Location: Melbourne Convention and Exhibition Centre, Melbourne, Victoria
Dates: March 2–5, 2025
Description: A premier industry event organized by the Australian Toy Association, featuring around 200 exhibitors and attracting approximately 4,000 attendees.
Brickvention
Location: Royal Exhibition Building, Melbourne, Victoria
Dates: January 18–19, 2025
Description: Australia’s premier LEGO fan exhibition, showcasing hundreds of original and creative displays made from LEGO bricks.
Sydney Toy & Game Expo
Location: Sydney, New South Wales
Dates: To be confirmed
Description: A proposed event for 2025; details are yet to be confirmed.
New Zealand
While large-scale toy fairs are limited, local hobbyist groups and school holiday expos offer valuable experiences:
- Auckland Comic Con: An annual event featuring comics, toys, and pop culture merchandise.
- School Holiday Expos: Various local expos during school holidays showcasing toys and games.
6. Europe
Major Trade Shows
Spielwarenmesse
Location: Messezentrum Nürnberg, Nuremberg, Germany
Dates: January 28–February 1, 2025
Description: The world’s largest toy fair, featuring over 2,800 exhibitors from 69 countries, including major brands like LEGO, Hasbro, and Playmobil. It serves as a central platform for the international toy industry, offering insights into market trends and innovations.
London Toy Fair
Location: Olympia London, London, UK
Dates: January 21–23, 2025
Description: The UK’s flagship toy trade show, hosting over 250 exhibiting companies and attracting thousands of visitors. It showcases a wide range of toys, games, and hobbies, providing networking opportunities and insights into the UK toy market.
Collector Events
Bricktastic
Location: Manchester Central, Manchester, UK
Dates: February 22–23, 2025
Description: A LEGO fan convention featuring hundreds of original and creative displays made from LEGO bricks. It offers interactive exhibits, building zones, and opportunities to meet fellow LEGO enthusiasts.
Paris Toy Fair (Salon du Jouet)
Location: Paris Expo Porte de Versailles, Paris, France
Dates: October 2025 (TBC)
Description: A major toy fair in France, featuring a wide range of toys and games. Details for the 2025 event are to be confirmed.
Regional Diversity
Bologna Children’s Book Fair
Location: Bologna Fiere, Bologna, Italy
Dates: April 2025 (TBC)
Description: An international event focusing on children’s literature and related products, including toys and games. It serves as a platform for publishers, illustrators, and toy manufacturers to showcase their work.
Madrid Juguetón
Location: Madrid, Spain
Dates: December 2025 (TBC)
Description: A toy fair in Madrid featuring a variety of toys and games. Details for the 2025 event are to be confirmed.
Dubai DEAL Show
Location: Dubai World Trade Centre, Dubai, UAE
Dates: March 2025 (TBC)
Description: The leading event for the amusement and leisure industry in the Middle East, featuring innovations in entertainment, theme parks, and family centers. It offers potential overlaps with toy manufacturers.
Saudi Arabia’s Comic Con
Location: Riyadh, Saudi Arabia
Dates: 2025 (TBC)
Description: A major pop culture hub in the region, showcasing comics, movies, gaming, and anime. The 2025 edition is expected to move from Jeddah to Riyadh, attracting fans and enthusiasts from across the region.
7. Africa
South Africa
Africa’s Big 7
Location: Gallagher Convention Centre, Johannesburg, South Africa
Dates: June 10–12, 2025
Description: Africa’s largest trade event for the food and beverage industry, featuring seven specialized sectors covering every step of the chain, from fresh produce and ingredients to manufacturing technologies, processing and packaging equipment, retail-ready products, hospitality, retail, and international catering.
8. Asia
Major Hubs
Hong Kong Toys & Games Fair
Location: Hong Kong Convention and Exhibition Centre, Hong Kong
Dates: January 6–9, 2025
Description: Asia’s largest toy fair, featuring over 2,500 exhibitors and attracting more than 80,000 buyers from 119 countries and regions. The fair showcases a wide range of toys, including electronic, baby, and educational toys.
Location: Tokyo Big Sight, Tokyo, Japan
Dates: August 28–31, 2025
Description: Japan’s premier toy exhibition, featuring a diverse array of toys and games, from traditional items to innovative electronic toys. The event is organized by the Japan Toy Association and is expected to attract both industry professionals and the general public.
Niche Fairs
Shanghai Toy Expo
Location: Shanghai, China
Dates: October 2025 (TBC)
Description: A comprehensive toy fair showcasing a wide range of toys and games, including educational and entertainment products.
9. Practical Tips for Attendees
Preparation
Register Early: Many major toy fairs offer early-bird registration, which can often include discounts or access to exclusive networking events. Be sure to sign up as soon as registration opens to secure your spot and any potential perks. (Example: Toy Fair New York offers discounted registration for early sign-ups.)
Book Accommodations in Advance: Hotels near the event venue tend to fill up quickly, so it’s a good idea to book your accommodation as early as possible. Check with the event organizers for any recommended hotels or special rates for attendees.
Download Event Apps: Many toy fairs, such as Spielwarenmesse in Nuremberg, offer official apps that provide event schedules, exhibitor lists, and floor plans. Download the app to stay organized and make the most of your time at the event.
Networking
Bring Business Cards: Even in the digital age, business cards are a quick and easy way to exchange contact information. Ensure your cards include your name, company, role, and contact details.
Prioritize Booth Meetings: Before attending, research exhibitors and prioritize the companies or products you want to connect with. Use the event app or website to schedule meetings if possible, so you can maximize your time.
Be Ready to Pitch: Prepare a concise pitch about your business and what you’re looking for at the fair. Whether you’re seeking suppliers, partners, or licensing deals, having a clear pitch will make networking more effective.
Virtual Options
Hybrid Events: Some fairs, like Spielwarenmesse, are offering hybrid events in 2025, where attendees can participate both in person and virtually. Virtual options can allow you to attend conferences, watch product demos, and even meet with exhibitors through video calls.
Check Event Websites for Digital Offerings: In case you can’t attend in person, many toy fairs now offer virtual access to certain parts of the event. For example, the Toy Fair New York often provides virtual platforms for international exhibitors and attendees to network online.
10. Conclusion
As we approach 2025, major toy fairs such as Nuremberg, Hong Kong, and New York continue to serve as pivotal platforms for industry professionals and enthusiasts. These events highlight the global diversity and innovation within the toy industry. To stay informed, consider bookmarking official event websites and subscribing to industry newsletters like Toy News. Anticipated trends for 2025 include the rise of smart toys and sustainable packaging solutions. In this evolving landscape, Sukeauto stands out as a leading manufacturer specializing in eco-friendly glass packaging and beauty products, offering innovative solutions that align with these industry trends.